Best Business Consultants in Falkirk

What does luxury mean? With 20 years in the wedding industry I have always been fascinated by the term luxury. What does luxury actually mean? I discovered that peoples interpretations of this differed, which in itself is a marketing issue because you can no longer rely on using the word luxury within your messaging to convert luxury clientele. I’m seen so many businesses with luxury in the name whereas the service is anything back. So what does luxury mean? 1) Is it being ostentatious? 2) Is it being bling obsessed? 3) Is it an abundance of crystals and champagne? 4) Or is it the experience a customer feels with a brand? 5) Is it the customer journey from start to finish? Senior Contributor of Forbes, Pamela N. Danziger, and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury, believes there are 10 specific values that a brand must uphold in order to rightfully be named "luxury." Pamela N. Danziger I would add that luxury is about how you make your clients feel, it’s the journey they go on with you. They want exclusivity from you and impeccable service. This is the backbone of luxury. They need to feel valued and special within the customer journey you curate. Its not necessarily the aesthetics although of course this plays a part of the experience. CLICK THE LINK TO EXPLORE FURTHER WHAT LUXURY MEANS TO YOUR BRAND...