Best Accountants in Slough

How to protect the online reputation of your business-Social media policies: It’s difficult to deny that thus far, the 21st Century has indeed proven to be the information age, and no more has that shift been felt, especially in the online world of social media. Some of the statistics in this area are mind-blogging; according to recent research by Social Pilot, 17.6% of the entire world population uses Instagram, Facebook generates 4 million likes every minute, 83% of the world’s leaders are on Twitter, and TikTok has over a billion monthly active users worldwide. With numbers like the above, it isn’t difficult to see why businesses focus their efforts on using social media as a tool for business generation and reputation management. However, with the ability for a post to go viral in no time, the risk to a business with an employee posting badly thought-out content is potentially catastrophic. In light of this, many employers are now looking at social media policies to exercise some control over their staff in this area. What is a social media policy? A social media policy is an employment policy document where you lay out your company’s stance regarding social media, including your rules and guidelines and how and when social media may be used during working time. It’s important to detail in the social media policy the use and type of content that isn’t allowed to be published on your professional social media, which is likely to be the following:...